How to Start a Military Surplus Store
Surplus military gear offers quite an interesting means toward profit for the aspiring small-business owner. Such items commonly available through military surplus sales are exceedingly popular among the general population. Most people have the impression that items manufactured for military use are just built better than similar items destined for general consumer trade. It’s understood, by most people, that military gear is put through much harsher wear and tear than most civilian merchandise, and, as such, it is expected to stand up to such conditions well and still provide a long and useful life-span. People believe the military is excessively demanding when it comes to the quality of manufacturing of the gear they use, and that the military is willing to spare no expense in obtaining such items.
For this reason, surplus military merchandise sort of comes pre-equipped with a fair dose of very effective sales-hype. If you don’t believe me, you could see it for yourself. Go to your nearest military surplus store and, if they have them in stock, purchase the cheapest, oldest, rattiest looking, olive-drab military field jacket they have for sale. Then, obtain the absolute most expensive consumer available sporting field jacket from the manufacturer with the best reputation for manufacturing the most rugged outdoor sporting wear. Approach friends and family, show them both jackets and ask them which one they think is built tougher, stronger, more durable and will be more likely to last the longest. Nine times out of ten, people will say the old, ratty, authentic looking military garb. I guarantee it.
Selling surplus military gear can, for this reason, offer quite an advantage over selling other types of similar items. The advantage, of course, is that you don’t need to convince buyers that your goods are of sufficient quality. If it’s authentic surplus military gear, they already ‘know’ it’s of the best quality available. It may not be the most aesthetically pleasing, or fashionable, but people that are at all interested in purchasing surplus military items don’t care about those kinds of things.
Along with the above mentioned advantage, surplus military goods can also be obtained at very attractive costs and then re-sold to the general public at respectable markups — that is, if you know how and where to obtain such items at source. If you’ve been considering starting your own military surplus store, the first thing I think you should do is to obtain a copy of The Ultimate Surplus Guide by clicking here. Read it from cover to cover to fully familiarize yourself with the ins and outs of finding and purchasing surplus merchandise in lots for resale at the lowest possible cost.
You’ll then need to think about things like start-up capital for acquiring stock and obtaining suitable selling space. Some other advantages of starting a military surplus store are that, for one, relatively little capital is needed for acquiring stock compared to other types of merchandise, and secondly, that your selling space doesn’t need to be in a high-rent commercial area of town, nor does your space need to look commercially attractive. People who are interested in purchasing surplus military goods don’t care about what your selling space looks like, and they’re also the type of people that are willing to drive a fair bit out of town in order to dig and pick through your available stock. So, if you can locate a somewhat run-down, but usable, warehouse, let’s say, on the outskirts of town for very little money, such a space is perfectly workable as a military surplus store.
You’ll also need to think about setting an advertising budget for your military surplus store. People need to know it’s actually there before they’ll come and shop for your military surplus items. Fortunately, this also can be relatively inexpensive compared to other industries. You don’t need to build a brand or an image as you would when dealing with other sorts of merchandise, so you don’t need to incur all of the expense that goes along with such involved and complex marketing campaigns. The military equipment is your brand and most of your image. And, exactly what goes along with that has already been established in the minds of the people who will be interested in shopping in your military surplus store. All that’s really needed is to let the people who are already interested in, and actively looking for, military surplus goods know that you exist and where you’re located. Because of this, simple and relatively inexpensive advertising methods tend to work great for a military surplus store. Taking out small ads in local newspapers and supermarket penny-savers can work excellently as a means for advertisement.
These are some of the things you’ll really need to think about in discovering how to start a military surplus store. Of course, I can’t lay it all out, step-by-step, for you here — doing so would, of course, require pages, upon pages, upon pages. So, if you really want to dig deeper into knowing exactly how to start a military surplus store and start in on building a profitable military surplus business for yourself, like I said earlier, I suggest you get yourself a copy of The Ultimate Surplus Guide — I’m sure you’ll find that publication will tell you absolutely everything you’ll need to know to begin doing business in surplus merchandise.