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In our modern era of communication through online social media and the ever-present smartphone, it has become a relatively simple task for just about anyone to almost instantly set-up and begin operating an online business. And, with the ease the internet has provided in linking wholesale suppliers with distributors, marketers and merchants looking to sell merchandise at mark-up to a retail market, the prospect of starting your own online business has never been more feasible to the average person.
With that being said, however, at least a little know-how is still required. Sure, you might have aspirations for starting a web business — perhaps starting your own online store – but, unless you’re already somewhat web savvy, and/or have done a small amount of research, there’s likely two areas that you may be experiencing confusion over. The first is: How, exactly, do I go about actually getting an online store, or other point of sale eCommerce mechanism set-up and running? To help you in this area, I recommend spending some time browsing all of the free information available at this great online resource: OnLineStoreHowTo.Com — In particular, check out their entirely free, step-by-step instructions detailed in their article: How To Open an Online Store Step by Step.
Once you’ve fully familiarized yourself with what, exactly, is needed in actually getting an online store up and running, and live on the internet, the second question you’re likely to have most probably has to do with actually stocking your online store. Where do you find your stock that you’re going to be selling to customers on your online store?
In fact, finding sources for at-or-below-wholesale goods that you can sell through your online store at a profitable mark-up is one of the most important tasks you’ll need to address in beginning your online business. Absolutely securing your sources is imperative to success. And, it’s an area where a lot of aspiring internet marketers fall short. Earning a respectable profit by selling merchandise online can be fairly easy, but you will absolutely need to have constant access to s reliable means of supply. It’s all dependent on that.
The most common route that most new online store retailers take is to locate reliable wholesale providers. Locating such providers these days is a relatively simple task. In order to source valuable wholesale merchandise from reliable wholesale providers, one might take advantage of professional services like an electronic wholesale sources lister, such as this one. One might try to locate and strike up relationships with individual wholesale suppliers directly, by doing internet searches for supplier’s websites or contact information and then contacting them directly. Or, as an alternative method for people looking to minimize risk and turn profits selling items at very high mark-up, one may turn to the method of sourcing goods through acquiring surplus inventory.
Due to the intermittent nature of the surplus industry, the standard business model for making money from acquiring surplus goods is basically: Buy when you can, and sell when and how you can. And, this traditional method works well for a lot of people. If you’re smart with your acquisitions then you can turn a tidy profit by taking advantage of the surplus industry in this way. But, if that’s not the business model you’re interested in — if, instead, you’re looking to retail items you’ve acquired as surplus with the high mark-ups that reselling surplus acquired items allows, through eCommerce, then you’re going to need a somewhat steady supply of such surplus acquired stock.
Acquiring surplus merchandise in such a way, with such a constancy that you’ve always got stock to move can be extremely challenging — especially if you’re just starting out in business. Your best bet is to take full advantage of a professional locating service. Using such a service will keep you fully informed of all potential stock buys that become available to you — without, of course, having to do any of the footwork yourself. You can investigate a couple of these services by clicking on this link, and another one is available at this link.
But, even if you do employ such services, it’s wise to always have a few wholesalers on your list of contacts as a back-up — as, due to the nature of the industry, you never know when you might hit a lean period with your regular surplus sources and new stock available for acquisition becomes scarce for a while.
During this time of relative economic leanness that we’re currently going through, the risks inherent in running your business are an ever-present and significant concern. Nobody enjoys an economic climate wherein the chances for business failure are substantially increased. But, in reality, the savvy business person knows that, in business, times of economic uncertainty can also be times which present the greatest of opportunity. As the natural, ‘survival-of-the-fittest’ life-cycle of the financial market dictates, when one business dies it provides the means for another to grow. The death of one animal fertilizes the ground that gives seed to another. It may seem like a brutal or morose analogy, but such is, indeed, the harsh reality of the business world.
When a company or business fails, it leaves in the wake of its destruction a body of outstanding debt which it continues to owe to its creditors. This debt must, to the greatest degree possible, be settled before the company finally disappears into absolute oblivion. And, because of this, the dying company will sell off its remaining stock and assets, usually at auction, in order to gain as much revenue as it can in as short an amount of time as it can for settling up with its creditors. When this liquidation happens the company’s remainder stock and physical assets are sold quickly and for very little money — often for pennies on the dollar. A savvy business person able to acquire such items could turn around and move them at truly incredible mark-ups. For this reason, of course, a struggling business feeding on another which happens to be in much worse shape than it is, could very well be the answer to that struggling business’ recovery.
There is simply no better time to acquire and resell surplus goods than during an economic downturn or lean period. For a struggling business, the advantages are many. During times of economic scarcity, more business are selling off remainder stock and assets than during times of economic prosperity. This, of course, means that the worse the market gets, the more supply becomes available, and the cheaper such items are thus being sold off for. The worse the economy is, the more quickly liquidators need to unload this abundance of supply. So, your cost for acquiring such goods plummet.
Along with that, during times of economic leanness, your customers are likely to be hunting even harder for bargains — less willing to pay any more than the best possible prices. By obtaining surplus goods during such times, at the resulting low prices, you can mark-up the items you’ve acquired to a degree where you’re still able to realize a healthy profit, but are still significantly undercutting your competitors who are obtaining their stock through regular, wholesale means. It truly is a win-win-win situation for a struggling business — you can buy extremely low, and sell extremely low, and still make a profit.
So, don’t let the poor economic climate get you down. A wise business person knows that the roughest times often present the greatest opportunities. If your business is going through times of struggle, don’t become flustered or depressed. Investigate your options. You just might find that the key to bolstering your business’s health is more simple than you think.
The following is a list of great resources you should check out to help you discover how you can take advantage of acquiring surplus and liquidation goods and merchandise to save your struggling business, or even help grow your strong and healthy business:
Be sure to fully investigate each of the above and familiarize yourself with what your options are. By doing so, you can discover a wealth of potential surplus and liquidation suppliers that will facilitate your purchasing of stock at-or-below-wholesale.